The Dallas version of this problem
Dallas is dense with the kinds of businesses that live or die on a name: restaurant groups, fitness and wellness brands, consumer products, agencies, contractors, and a technology sector that keeps producing companies whose only real asset at launch is a word. Density is the issue. The more businesses operating in the same categories in the same metro, the higher the odds that the name you have already put on signage, packaging, and a storefront is confusingly close to one somebody else filed first.
The expensive version of that discovery arrives after the investment: after the vehicle wrap, after the packaging run, after two years of reviews attached to the name. The cheap version arrives during a clearance search that costs a fraction of any of it. The work below is organized around getting you to the cheap version.
What we handle for Dallas businesses
Clearance before you commit
We search the federal register, pending applications, and common law use for marks that could block yours or that yours could infringe. The output is a plain answer about risk, not a database dump. If the name is a problem, you learn it while changing course is still a design decision rather than a legal one.
Filing the federal application
We prepare and file the application, which means choosing between a word mark and a design mark, identifying the right classes, and drafting a goods and services description that is broad enough to cover how your business will grow without colliding with registrations you did not need to fight. The mechanics of that process are laid out on our trademark registration page.
Answering the USPTO
Office actions are routine, not a sign the application has failed. Most are a likelihood of confusion refusal, a descriptiveness refusal, or a problem with the specimen you filed. Each one carries a response deadline that ends the application if it passes. We respond on your behalf and keep the docket, so the deadline is not sitting in a business owner’s inbox competing with payroll.
Enforcement, and defense
Registration is the paperwork; enforcement is the point. We send and answer cease and desist letters, file and defend oppositions and cancellations at the Trademark Trial and Appeal Board, and litigate infringement in federal court. If a larger company has accused your Dallas business of infringing, that is the same conversation viewed from the other side, and it is one to have before you reply to them.
Filing and fighting in the same building
Most trademark work is sold as a filing service. That is fine right up until the day the mark matters, at which point the filing firm refers you out, a new firm takes a retainer, and weeks go into teaching that firm the history of a brand it has never seen.
Our firm does not split that. Brandon Leavitt, the firm’s lead litigator, is admitted to practise in all four Texas federal district courts, Northern, Southern, Eastern, and Western, and has argued before federal district courts, the Federal Circuit, and the Trademark Trial and Appeal Board. He has also been approved to litigate in federal courts in Arizona, Utah, and California. Dallas news station WFAA Channel 8 sought his commentary on the Yellowstone trademark dispute between Taylor Sheridan and Cole Hauser. When a Dallas client needs to enforce a mark, the person taking that case already has the file.
What it costs, before you commit to anything
A federal trademark registration is a flat $1,200. You get the number in writing before work begins, and payment by installment is available. If your matter is a dispute rather than a filing, we scope it and quote it in writing the same way rather than starting an hourly clock and seeing where it lands. Our full price list, including patents at $2,000 for a provisional and $5,000 for a nonprovisional, and Texas LLC formation at $1,600, is on the cost and fees page.
Working with us from Dallas
Our Dallas office is at 3838 Oak Lawn Avenue, Suite 1000, Dallas, TX 75219, on the corner of Oak Lawn Avenue and Blackburn Street, reachable at 817-522-4035. The firm’s principal office is in Arlington, and we also serve Fort Worth, Allen, Carrollton, Mansfield, Houston, and The Woodlands. Most of the work on a registration happens by email and phone wherever your attorney sits, so choose the firm on the strength of the work, not the drive time, and use the office when meeting in person is genuinely useful.
Consultations are free. Call 844-728-3680, text 682-201-8577, or use the contact page. We answer Monday to Friday, 8am to 8pm CST.