Start with the asset, not the label
Most people arrive knowing they have something worth protecting and not knowing which of the four systems protects it. The four are not interchangeable, they cost different amounts, and picking the wrong one is how businesses end up paying for protection that does not cover the thing they were worried about. The question is always what the asset is.
| What you have | What protects it | What you get |
|---|---|---|
| A machine, a device, a process, a formulation, a functional improvement | Patent | The right to stop others making, using, or selling it, for a limited term |
| A business name, a product name, a logo, a slogan | Trademark | A nationwide claim to that identifier for your goods and services, renewable indefinitely |
| Writing, photography, video, music, artwork, software code, architectural plans | Copyright | Control over copying, distribution, and derivative works, for decades |
| A method, recipe, formula, or customer list that is valuable because it is not public | Trade secret | Protection for as long as you keep it secret, with no filing and no expiry date |
One product routinely needs several. A consumer device can carry a patent on the mechanism, a trademark on the name, a copyright on the manual and packaging artwork, and a trade secret in the manufacturing tolerances that make it work. Deciding which of those are worth paying for, and in what order, is the first conversation we have with a Dallas client.
What we look at first
A free consultation with our firm is not a sales call with a form. It is a short inventory:
- What do you own that a competitor would want. Usually it is more than the obvious thing, and occasionally the obvious thing is not the valuable one.
- What is already exposed. A product shown publicly, a name in use without a filing, code written by a contractor with no written assignment. Exposure sets the urgency.
- Who actually owns it on paper. Work produced by contractors, co-founders, or a previous company does not belong to your business by default. This is where diligence deals fall apart.
- What is coming. A launch date, a trade show, an investor conversation, or an expansion into a new market changes which filing has to happen first.
That produces an order of operations and a written quote. You are free to take it elsewhere.
Why the Dallas market makes this urgent
North Texas is one of the country’s more productive regions for new intellectual property. The USPTO issues on the order of 100 to 150 patents a week to North Texas inventors, and Dallas sits among the top dozen United States metros for patent output. That concentration cuts both ways. Dense innovation means a strong local market for licensing and enforcement, and it also means a much higher chance that your technology or your brand overlaps with a claim somebody else has already filed.
Practically, it means two things for a Dallas business. Search before you file, because the odds of a collision here are not theoretical. And file earlier than feels necessary, because the United States awards patents to the first applicant to file, not the first person to invent.
One firm from the filing to the courtroom
Intellectual property law is our entire practice, not one department among many. Our senior partner, Richard Eldredge, is a licensed Professional Engineer and a USPTO-registered patent attorney, registered with the Patent and Trademark Office since 2008. Our managing partner, Brandon Leavitt, is a published biochemist and a federal court litigator admitted in all four Texas federal district courts, with arguments before federal district courts, the Federal Circuit, and the Trademark Trial and Appeal Board. Between them the firm carries more than thirty years of combined experience.
The practical consequence is the absence of a handoff. The attorney who drafts and prosecutes your filing is in the same firm as the attorney who would enforce it, so an infringement dispute does not begin with a new retainer and weeks of bringing a stranger up to speed on your technology and your prosecution history.
Fees you can plan around
We quote flat fees in writing before work starts, across the board: $1,200 for a federal trademark, $2,000 for a provisional patent application, $5,000 for a nonprovisional, and $1,600 to form a Texas LLC. Payment by installment is available. Full detail is on the cost and fees page. If you are weighing several Dallas firms against each other, our page on choosing an IP attorney in Dallas sets out what actually separates them.
Where to start
If the asset is an invention, go to patents in Dallas. If it is a name or a logo, go to trademarks in Dallas. If it is creative or written work, go to copyright in Dallas. If you are not sure, that is the normal case and the consultation is free.
Our Dallas office is at 3838 Oak Lawn Avenue, Suite 1000, Dallas, TX 75219, on the corner of Oak Lawn Avenue and Blackburn Street. Call 844-728-3680 or the Dallas line on 817-522-4035, Monday to Friday, 8am to 8pm CST.